About BETTERTOP

Founded in 2015, BETTERTOP is an innovative cross-border e-commerce enterprise in the home furnishing industry, integrating branding, R&D, sales, and industrial chain construction. Our business reaches across multiple countries and regions.

With brand operation as our core strategy, we are dedicated to establishing ourselves as an internationally influential leader in the furnishing industry. We own multiple furnishing brands, with a market share of up to 61% in some product categories.

We specialize in offering highly innovative storage designs, aiming to assist customers in optimizing their space utilization. Always upholding the spirit of craftsmanship, we actively explore the concept of 'infinite spatial autonomy' in our design endeavors.

About our team
Corporate culture
Vision

Global Products for the World's Homes, Quality Life for Every Household

Mission

Furnishing the World, Winning Hearts Everywhere

Style

Rigorous, Meticulous, and Efficient

Values

Innovate & Explore, Putting Customers First, United in Heart and Purpose, Strivers Lead